I am not a yarn snob.

I'm not. And proudly so. I will used craft store brands as readily as the brands carried by my local yarn shop (the Needlepoint Joint). I love it all, and it all has it's place. I will use either or both depending on the project. Besides, all yarn companies release and discontinue yarns. Which means, if I can't find it in one line then I can probably find some similar if not a dead ringer in another line.